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Venture How Dating Site e Harmony Uses Machine Learning to Help You Find Love A dating website without photos?That hard-to-imagine prospect was e Harmony’s reality when it first launched 16 years ago.That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.The second way companies make money is by offering free access and use of the website to the public.If enough traffic is generated on said website; Advertising space and valuable marketing information generated by the website is sold to advertisers and researchers. Around this time was getting national media attention and Dr.Warren’s e Harmony was starting to become a large player in the industry.

In 2004/2005 an Emerging Technology now called “Social Networking Software” paved the way for many Social Networking Trends.The online dating marketplace is lucrative because all people get lonely and some people need a way to meet other people in a worry free enviorment.The ability to meet other people with the same interests in this manner enabled the online dating market to thrive.My Space very quickly took away 1,000’s of paying members from Dating sites.Users asked themselves, “Why pay .99 a month when I can create my own profile, view other user’s profiles, and chat directly with them?

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